I don’t wear a watch anymore. There was a time when I did wear my solid, dependable Victorinox watch every day, taking time each morning and night to undo the leather strap and leave it on the nightstand. I loved that watch and it lasted me for years, but when the battery finally gave up the ghost I didn’t replace it straightaway and eventually just put it away in a drawer.
It had dawned on me that I could check my phone if I need to know the time, that a dedicated timepiece was a more or less redundant piece of hardware. To me, modern watches became fashion accessories only.
Years later, the same mostly holds true of the Adrenaline Junkie watch, which I manufacturer Detomaso asked me to review. Despite the rugged styling and the eyerollingly transparent name, the Adrenaline Junkie is a fashion accessory first and foremost. It’s rugged sportiness, for example, is only skin deep and despite the name and overt quote-unquote masculinity of the brand the Adrenaline Junkie isn’t actually all that tough.
It’s only water resistant to a depth of 10m and the manual warns that it’s suitable for little more than light swimming, for example. Hardly the stuff of extreme sport dreams.
Judged as a fashion accessory though, the Adrenaline Junkie can be seen in a different light. It’s large, chunky and solid frame is ostentatious in a very particular way and is clearly intended to communicate power and strength. It can’t keep those promises of resilience, but it certainly looks like it can’t.
Let’s be clear – this isn’t a sleek Apple Watch for retiring geeks or stylish joggers, nor is it the expensive Rolex or Omega of a successful CEO. The Detomaso is equivalent to the gaudy showmanship of an ambitious salesman or the wilful overconfidence of a teen – and the “Marks A Man” makes it abundantly clear that it’s salesman and not salesperson, by the way.
And that’s not a bad thing for everyone, despite the personal distaste I felt when I saw the packaging and bulk of the thing. For many, this is exactly what they’re looking for and the only thing to ponder is whether the £100-£170 price tag is fair. Given the two year guarantee and useful array of chronographs, I think it is.
Just don’t go diving with it.