Verve, formerly known as StreetTeam, is the leading word-of-mouth sales software for live events. We enable the best events in the world to turn fans into advocates who sell tickets to their friends in exchange for rewards.

We work with over 450 of the world’s biggest event brands across more than 20 countries, including Bestival, Reading & Leeds Festival, Tough Mudder, Electric Zoo and Bonnaroo.

I joined Verve in 2016 as B2B Content Marketing Manager. Immediately I began a rapid sales enablement program which more than doubled the amount of content in circulation, while also creating internal documentation and managing localisation.

In 2017 I was promoted to Head of Content and began managing all content creation and strategy for B2B and B2C, in addition to leading an international content re-brand and other projects as part of Verve’s leadership team.

In 2016 Verve raised $10m in Series A funding from VCs such as Kindred and Backed. In late 2017 an additional $18.5m was raised in a Series B from Draper Espirit and other investors. In 2018 we acquired JusCollege, the US’ premier student travel company, for $25m and launched a new product called Pollen.

Check my LinkedIn profile to find out more.