If you’ve always wanted to work as an entrepreneur with your own roofing business, you’ll need to immerse yourself in the process of learning how to accelerate business growth if you’re determined to remain successful. When you want to know how to accelerate business growth as a roofer, there are a few tips you’ll want to remember and keep in mind along your journey. Whether you’re working as a one-man crew for residential clients or you plan to build a roofing company that assists commercial roofing clients, there are a few tips and tricks that can ensure as much success as possible, even in a highly competitive market and industry.
Undergo Training Courses
If you’re committed to building a successful roofing business, and you want to know how to accelerate business growth, undergoing training courses and completing certification programs is a great place to begin. Whether you’re interested in offering flat roofs, or traditional asphalt solutions, or if you also want to open a dumpster rental company alongside your roofing business, you need to do so legitimately with proper licensing, training, certification, and, of course, insurance.
Training programs and certification courses will vary depending on the state you’ve registered your business and where you intend to offer services. You’ll need to research requirements for each location where you intend to open a business to ensure you and your entire crew are verified and properly licensed to work in a professional capacity. The more qualified you are in terms of certification, licensing, and even extensive training, the easier it will be for you to land new clients.
Conduct Marketing Research
Becoming a full-time roofing contractor or providing roof repairs with an entire crew by your side is not always easy, especially if you intend to do so in a location that is already rife with competition. Conducting local and regional market research is key to determining which areas are in need of new roofing businesses and which are already overly saturated. Familiarizing yourself with various locations can give you an advantage once it’s time for you to select the right commercial building for your roofing company’s office or headquarters.
You can learn more about the availability of different commercial locations by working with a trusted real estate agent near you. It’s also possible to schedule tours and walkthroughs of various commercial locations that are appealing to you in person. Learn more about individual locations, traffic expectancy, and surrounding businesses near a particular building you’re interested in online, where you can also compare a variety of features.
While reviewing commercial properties online, be sure to compare square footage and the cost you’ll be paying per foot. Compare amenities and utilities, which will help you determine if you’ll need to invest even more in the space before it can be opened for business. The more you know about each individual commercial property for sale near you, the easier you’ll find it to make a decision once it’s time to open your own roofing company.
Determine What Services You’ll Offer
Anyone who has a vested interest in learning how to accelerate business growth for their roofing company will need to determine which services they’ll be offering and promoting. Not all roofing services operate in the same way. For some roofing companies, specializing in the restoration of commercial roofs may be their specialty. For other companies, resolving issues with residential roofs and finding affordable results for local residents may be the main objectives.
Defining a purpose for your roofing business and the objectives and missions that are most important to you can help significantly once it’s time to formulate marketing strategies for your roofing services, both online and off. When you know exactly what it is that your business represents, you can also find an image and voice that better represents the brand you’re trying to present to the world. If you attempt to create a generic roofing company with little to no personality or message, you’ll likely find it much more difficult to compete with roofing companies that are already popular and successful in your area.
Register Your Company’s Name
Once you’ve finalized your decision to start a roofing company, you’ll want to register the name of your company and any trademarks that you’d like to protect. You have the option of completing the process on your own locally or online, depending on your experience of doing so professionally. You can also work with a trademark or business lawyer to navigate the legal system while ensuring your roofing business is not competing with an existing trademark or copyright.
Protecting your roofing business is just as important as trademarking and copyrighting any other product or company you create. Protecting the namesake of your roofing company matters, especially if you intend to stay in business for many generations to come. A proper trademark and copyright procedure will also help you if you decide to expand into offering products and roof repairs down the line directly from your roofing company.
Obtain Licensing and Insurance Required
In addition to undergoing training programs, you’ll also need to obtain proper certification, licensing, and insurance if you’re serious about learning how to accelerate business growth. Whether you run an entire crew or work with a few professional roofers by your side, you’ll need to take the process of applying for and obtaining insurance seriously. If you choose to operate without insurance, you’re not only at risk legally and financially, but it can also significantly negatively impact the reputation you’re attempting to build as a new professional provider in your city or town.
Depending on where you’re located, there may be specific requirements for additional licensing and certification. You will need to reference local manuals from city hall regarding laws, regulations, and insurance for business owners. You can also learn more about business insurance requirements online through your state’s official website to ensure you’re properly covered before you begin taking on new clients or working on homes or commercial properties in any capacity.
Understanding Permitting Requirements
All commercial roofing experts understand how vital it is to understand local zoning laws, permitting requirements, and building codes. If you’re starting a roofing business, you’ll want to ensure you’re well-aware of any laws and regulations or codes in place before you begin working with new customers. To truly learn how to accelerate business growth, it’s recommended to take various courses in local zoning requirements, permits, and building codes based on the type of clientele you intend to represent and where you’re planning to set up shop.
Work With a Recruiting
If you’re someone who is dedicated to learning how to accelerate business growth for their own roofing company, but you’re not sure of how to go about hiring someone new, turn to a professional recruiting or hiring agency. Working with recruiters or an entire hiring agency is a way for you to seek qualified candidates who are not just experienced in roofing, but also professionally trained, licensed, and insured to start working immediately. Similarly to when you’re searching for a workers compensation lawyer to hire for your law firm, you can work with a recruiting or hiring agency to pinpoint the exact type of employees you’re interested in adding to your team.
Once you approach a recruiting or hiring agency, you’ll have the opportunity to present specific qualifications, skills, and licenses you require to hire a particular individual. The more specific you are when it comes to seeking new employees or building entire crews for your roofing company, the more likely you are to feel satisfied with the findings. In some cases, it might be possible to find new potential candidates in as little as a few days to a couple of weeks, depending on the current state of the market and local economy.
Retain a Legal Team
Even if you’re new to the process of learning how to accelerate business growth, you’ll want to ensure you’re well-insulated as an investor or entrepreneur. To protect yourself, you’ll want to find the right attorneys or legal team to assist you in the process of starting your roofing business. Whether you’re in need of a personal injury lawyer to protect you from potential client lawsuits or if you’re seeking guidance from a business attorney, it’s important to equip yourself with the right legal counsel anytime you’re going into business as a roofer or as the owner of a roofing company of any size.
A legal team will help you better understand the process of starting a roofing business, what it entails, the financing you’ll require, and how to go about succeeding with the existing surrounding competition. An experienced attorney will also assist you with signing new work agreements or contracts that will directly impact your business operations and/or bottom line. When you’re working with a professional lawyer, they’ll also protect you from making dire mistakes when it comes to choosing real estate investments and new partnerships that may be detrimental to you and the future of your roofing business.
Build an Official Website
Creating a website for any business, from commercial builders to a residential roofing company, is always recommended if you want to succeed in today’s world. A company without an online presence will likely find it difficult to appeal to a wide audience outside a local group of residents or nearby citizens. If you want an easier way to spread the word about your website and the type of services you provide to residential or commercial clients, you’ll want to do so by registering a domain and starting an official website for your roofing company.
Building a website for your roofing business will help you showcase completing roofing jobs and your skills, abilities, and the materials you work with regularly. You can also highlight testimonials from previously satisfied clients on your website, which can help garner trust from those who have a genuine need for the roofing services and solutions you provide. With your website, provide an overview of the exact services and materials you provide to help inform locals of what you have to offer, which in turn, can generate additional leads and long-term customers.
Develop Your Online Presence
In addition to crafting and launching an official website, you’ll also want to develop an online presence with the use of traditional online marketing campaigns and, in some cases, even social media. Developing an online presence isn’t just a way to promote your official website, but it’s one of the fastest ways to build a following of users who may require your roofing inspections, repairs, or installation services in the future for their own homes or places of business. You can also use social media to develop a loyal following by engaging and interacting with those who follow you, ask questions, or leave comments and reviews directly on your page(s).
When setting up a social media presence for your roofing business, be sure to do so by streamlining your accounts with the same page names that reflect the name of your current company. Always use high-quality logos, imagery, and promotional material to appear professional, authentic, and trustworthy, especially if you’re just getting started in the roofing industry for the first time. Once you have streamlined the setup of your social media accounts, you can then begin interacting with those in your community right from home.
Use social media to promote completed roofing jobs with photos and videos to draw attention to your page. Create a posting schedule to keep followers informed of current specials and services. Respond with transparency and honesty to keep users coming back for more as you establish trust in those in your community.
Becoming a roofer requires more than the knowledge of basic roofing materials and how to go about installing them. When you’re an entrepreneur or roofer at heart, learning how to accelerate business growth is essential to outshine the potential competition as you make a new name for yourself in just about any industry. When you’re aware of how to accelerate business growth from all angles as a contractor, roofer, or business owner, the only limit to your success will soon become your imagination.
